GEN Co., Ltd.

This technology is a Steel Insert Nut, a press-in threaded insert for use in injection molded plastic parts for the automotive industry. The steel nut secures plastic or metal parts without the use of standard metal screws. This unique, patented diamond lattice design allows for a more secure attachment and a significantly stronger pull out force.
The Steel Insert Nut uses steel instead of the industry’s current use of brass as the base material for the nut, thereby reducing the price of the component. It also has a special coating that eliminates corrosion on the piece. Overall, this steel nut improves pull force, reduces price, and improves productivity.

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