Robert Peterson’s roles at the University of Texas at Austin include Associate Vice President for Research, John T. Stuart III Centennial Chair in Business Administration, and Charles Hurwitz Fellow at the IC² Institute.
Dr. Peterson’s doctorate is from the University of Minnesota. For the past few years, his research and teaching interests have been concentrated in the areas of marketing strategy, research methodology, and the quality of self-report data. Professor Peterson has authored nearly 150 books and articles. His articles have appeared in more than three dozen journals, including Management Science, Journal of Marketing, Journal of Marketing Research, Public Opinion Quarterly, Journal of Applied Psychology, Journal of International Business Studies, Journal of Consumer Research, and Marketing Science.