Internet Marketing: Advertising as Information

Internet Marketing: Advertising as Information
Authors/editors: Wilcox, Gary
Type: journal
Publisher: Bureau of Business Research, The University of Texas at Austin
Series: Texas Business Review
Date: 1999-02
Full text: http://hdl.handle.net/2152/15214

Description

At the beginning of this century, a new advertising industry came of age in the United States. Now, at the turn of the 21st century, new global media and audiences are reshaping this industry and the advertising we see. The next frontier is worldwide, and the new media are as open-ended as cyberspace.

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