Internet Marketing: Advertising as Information

Internet Marketing: Advertising as Information
Authors/editors: Wilcox, Gary
Type: journal
Publisher: Bureau of Business Research, The University of Texas at Austin
Series: Texas Business Review
Date: 1999-02
Full text: http://hdl.handle.net/2152/15214

Description

At the beginning of this century, a new advertising industry came of age in the United States. Now, at the turn of the 21st century, new glo