Introduction to Special Issue on the Rhetoric of Entrepreneurship

Introduction to Special Issue on the Rhetoric of Entrepreneurship
Authors/editors: Spinuzzi, Clay
Type: article
Publisher: Journal of Business and Technical Communication
Date: 2017-04
Full text: http://hdl.handle.net/2152/47362

Description

Introduction to a special issue of the Journal of Business and Technical Communication on the rhetoric of entrepreneurship. The author introduces basic definitions and concepts from the field of entrepreneurship, then identifies three issues linking rhetoric to entrepreneurship: rhetoric and identity; rhetoric, culture, and community; and rhetoric and persuasion.

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