It's All in Your Head: The Promise of Intellectual Property

It's All in Your Head: The Promise of Intellectual Property
Authors/editors: Bratic, Walter
Type: journal
Publisher: Bureau of Business Research, The University of Texas at Austin
Series: Texas Business Review
Date: 1998-06
Full text: http://hdl.handle.net/2152/15205

Description

In today’s knowledge-based global economy, intellectual assets often supersede physical assets as the basis of corporate value. Increasingly, companies build their competitive advantage upon a foundation of intellectual assets, and shareholder value has become a direct reflection of the ability to leverage and extract value from the intellectual asset portfolio. Intellectual property assets evolve from ideas, innovations, compilations, and presentations of information, designs, brands, and product/service imaging in which corporations invest intellectual capital or license from others, to develop and build their businesses and to deliver shareholder value.

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