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Two Perspectives on IC² Work with Small Businesses

The IC² Institute is currently accepting applications for its new Small-biz.XLR8 program–a ten-week course designed to meet the needs of small-business owners in Midland, Odessa, and surrounding Permian Basin communities. Read on for more information on what the program will include and why it’s so important.


By Dovile Vilkauskaite: Accelerate Your Business’s Future Today.

We’ve all heard the phrase, “small business is the heart of the American economy” from news anchors, and politicians, and may have participated in buy-local programs – encouraging residents to support the community’s entrepreneurs. Support for small business is more important now than ever before. After one year of a pandemic, the future of many small businesses across the U.S. is unclear due to an unprecedented and long economic downturn. Recent studies point to the profound impact of the pandemic on small business, with ~60% still reporting reduced revenue receipts and 60% have yet to restore employment to pre-pandemic levels[1]. Further, these studies confirm early observations[2] in 2020 indicating dipropionate pandemic impact on minority and women-owned businesses. 2021 studies show that a greater proportion of minority owned business report they are likely to shutter their businesses compared with white small business owners and nearly 1 in 3 minority owned businesses are behind on payments for existing business loans[3].

These data argue that small business, especially those owned by women and minorities, will need assistance to adapt to opportunities emerging as the pandemic’s economic effect abate. Further, adept small busines owners can use this time of struggle to re-design business strategy to exercise unfair advantage to capture more and new market share.

At IC2, we examine ways to empower women and disadvantaged communities to achieve a thriving and resilient future through research and evidence-based programs. Deputy Director Greg Pogue and I worked to revamp a successful small business development program from 2016 and 2017, FASTForward, with the City of Austin. This summer, the Small-Biz.XLR8 program will launched for up to 30 small business owners in Midland, Odessa, and surrounding Permian Basin communities thanks to the generous funding provided by the Truist Charitable Fund.

With our partners at the University of Texas Permian Basin, the program will include:

  • Ten online course sessions with succinct online videos and clearly described weekly homework assignments, all linked to growing a participant’s business;
  • Ten synchronous group sessions for companies to present what they learned in their homework, receive feedback from peer business owners and apply outcomes to their particular business;
  • Three business mentor meetings conducted in the region at outside sites, allowing safe in-person gathering; and
  • A final pitching session in August where each business owner will present their plan for growth and request for assistance from community leaders, mentors and funders. 

The new program, Small-biz.XLR8, is made for busy people. The format of weekly asynchronous learning allows business owners to engage as their schedule allows and gives them practical exercises to “get to know” their market, new opportunities and define a fitted growth strategy. Weekly synchronous sessions will provide peer-mentoring and application exercises. The program will give entrepreneurs the framework needed to grow their business and a network of peers business owners and business experts to mentor their growth.

“[Small-biz.XLR8] provided provided small business owners the support, tools, guidance, and mindset to take their business to unbelievable heights. It was an amazing adventure to be a part of their journey. I was very impressed to see the structure of support put in place by the IC2 Institute and the City of Austin, and felt privileged to lend my support. This diverse group of entrepreneurs embraced the support provided to create new opportunities for their businesses, develop their brand and strategy, and improve the scale and delivery of their business. I was blown away by the growth I observed in these men and women throughout the program as they leveraged the guidance and support provided.”

Lisa Walker, Dr. Walker Consulting

Registration for the program begins March 29 and extends through April 29! We will announce companies selected for the program during Small Business Week May 3-7. Our first session will be May 15 and all sessions will be Tuesday afternoons from 4-5:30 PM. Sessions will be weekly with the exception of the weeks containing Memorial and Independence Days. We will hold three Thursday night Mentor Sessions at local venues during Happy Hour times. You will not want to miss these!

In August, the program participants will practice their pitching skills and present their growth plan to fellow teams, mentors, local partners and regional funders. The presentations will lay out the plan to growing their business and allows business owners to ask for the help they need. Check the IC2 website and social media pages in August and see the pitches online.


[1] https://smallbusinessmajority.org/sites/default/files/research-reports/COVID-19-national-small-business-poll.pdf

[2] https://www.nber.org/papers/w27309

[3] https://smallbusinessmajority.org/sites/default/files/research-reports/COVID-19-national-small-business-poll.pdf


By Sophia Hennessy, with Jonathan Alba and Gregory Pogue: Impacting Small Businesses to Impact Communities.

Small, local businesses are the critical backbone for regional economies. They create employment for local residents, offer management opportunities that lift employees into the middle class and are more resilient to economic shocks than sole proprietorships that employ less than 4 people. Unfortunately, according to the two reports, The Survey of Texas Hispanic- Owned Businesses with Paid Employees completed by the Business of Bureau Research in 2012-2013 most minority-owned businesses struggle scaling their businesses from sole proprietorship to businesses creating significant employment and advancement opportunities .  

I have witnessed this struggle firsthand. The Aguascalientes restaurant resides in an inconspicuous building catty-corner to Camp Bullis Military base in San Antonio, Texas. You might miss it as you drive by, but it serves some of the best Mexican food in San Antonio. Aguascalientes is a family owned business that has succeeded for 10 years in a spot where other businesses have failed. Rather than redesigning the space upon moving in, they repurposed what was left. Just beyond the front door is a floor to ceiling mural of the Mediterranean and a pizza oven. Above the register, the marquee that once listed hot dogs and hamburgers now reads “Barbacoa $1.99 and Big Red $0.99.” Growing up, I spent my Sundays eating menudo at one of the tables inside. On Tuesdays, I raced to pick up a 99-cent taco from Aguascalientes before catching the school bus. The viejtas that work there call me “mija” which made me feel like an extension of their family. This beloved restaurant is a staple of the community and has barely changed since it opened. This ‘stasis” illustrates the difficulty that many successful minority-owned businesses face.

The challenges experienced by Aguascalientes are not unlike those of small businesses across the country. From 2016-2019, IC² and the City of Austin explored reasons for the lack of growth among small businesses, developed and implemented a training program called FASTForward, that addressed specific small business needs. From interviews with over 50 companies in Travis County and 33 company participants in the FASTForward program, we learned that small businesses in Central Texas generally lack several key elements that would promote growth including:

  • Business strategy to organize marketing, sales, fundraising and operational growth activities;
  • Peer and business mentor networks to expand introductions to new customers and wisdom to solve business challenges as they grow;
  • Outside talent to support skills required to address challenges and take advantage of opportunities; and 
  • Motivation to do things differently in order to find and engage new customers to support business growth. 

In 2016 , the IC² Institute and the City of Austin brought together Austin small-business owners for a 10-week training course based on the IC² Institute’s successful methods of accelerating small business in the US, Latin America, Europe, and Asia. Participants produced an actionable business strategy, engaged in peer and community business mentor networking sessions, and worked with University of Texas students to address the business challenges they identified. FASTForward aimed to create a business accelerator program that reflected the diversity of Austin, and just not add another program supporting the white and male-dominated technology sector. Indeed, this approach succeeded to engage diverse businesses, with 67% of the businesses participating owned by women and 45% were minority-led. Through our analyses of participating companies, we learned that many began as sole-proprietorships, but after program completion, many were able to grow adding on average more than two employees to their company payroll. Some key results of the program include:

  • Addition on average of 2.5 new jobs per participating company;
  • Introduction of new products by >70% participating companies;
  • Expansion of customer base by >90% of participating companies;
  • Growth in annualized revenue by participating companies by >40% on average;
  • Use of workshop-taught methodologies at least once a week by >55% participating companies; and
  • Realization of >$1MM in annualized revenue by several participating companies.

One of the most successful businesses that came through the FASTForwardis now a familiar brand in Texas. Kirsten Fields, founder of Mmmpanada, was a member of the first cohort in 2016 and came to IC2 with the goal of getting her product in the freezer aisle of major grocery stores. Kirsten said that the FASTForward program allowed her to “take a step back” from the day-to-day grind in order to grow her business. She developed the vocabulary to discuss her business effectively and the discipline to focus on her goals. In 2018 Kristen’s dedication paid off for Mmmpanada as the company won HEB’s Quest for Texas Best taking home the top $25,000 prize, a brand new Toyota Tundra, and (most importantly) shelf space in HEB stores.

The business press loves to cover success stories about entrepreneurs who have raised 7-figure rounds of funds from venture capital funds or who have scaled their company into multi-million-dollar ventures through an accelerator program. Meanwhile, most small businesses are left to solve their problems by themselves. In Austin, we pride ourselves on diversity and having a “small business culture” but a 2019 survey of Austin’s business community by IC2 suggests that there is little support to elevate small businesses through mentorship, education and actionable business strategy.

This problem is particularly acute in the face of the COVID-19 pandemic. Since March, we have seen large numbers of small businesses ranging from caterers to gyms to retail outlets struggle to survive. According to a study by the University of Houston Hobby School of Public Affairs and the Austin Chamber of Commerce, “more than 25 businesses in the surveyed population within which more than a third of the businesses were of the opinion that under the current conditions their business would not be able to last  more than 4 months.”(Hobby School of Public Affairs, 2019, p.39)

Distribution of firms by size and years in business

There has been some Federal aid for small businesses, but the loose definition of “small business” by the Small Business Association allows any business with less than 500 employees per location to file for the same loans as small businesses with a staff of two. The average minority-owned business in Texas has 10 employees (BBR)  and is left competing with much larger firms for the federal funds to keep their businesses afloat (SBO data from 2007, BBR report pg 11).  As consumers, we must show how important small business are to our communities by consistently buying from them providing resources to maintain business amid a pandemic driven economic crisis.

 When businesses develop a strategy to grow and local resident support them growth occurs. This is the experience of  FASTForward . University towns are unique because each day new thoughts are being created by forward thinkers. Universities provide a commonplace, a network, and an energy to their community but what they need to do is take their influence a step further and work for the community rather than within it. If Universities share their expertise with members of the small business community and provide tools to succeed in this precarious economic climate, the entire community is lifted up.  Here at IC2, we aim to launch another round of FASTForward to train the business community of West Texas in collaboration with Truist Bank. We aim to tackle their boom and bust cycle in order to create sustainable success by allowing small businesses to expand and solidify the core of the region’s business ecosystem. By training business owners we can elevate the community and therefore enact actionable change.