Jonathan Alba

Headshot of Jonathan AlbaJonathan conducts large-scale studies investigating entrepreneurial ecosystems through the lenses of psychology, sociology, and communication. He has traveled extensively, exploring how city leaders and organizations foster entrepreneurial cultures. Before joining the IC2 Institute, he worked in Dr. Art Markman’s Cognition and Similarity lab designing studies for the National Science Foundation’s I-CORPS, Aspiring Women Entrepreneurs programs and running experiments on team performance and cognition. He has a Master’s degree from Texas State in Communication Studies where he designed studies for Travis County and The City of San Marcos focused on identity creation and changing customer behavior.

IC2 2.112 Social Science/Humanities Research Associate III