Zumba, Facebook and TikTok:Creative ways rural Texas entrepreneurs make up for lack of local media

This video highlights research supported by the IC2Institute entitled “Bloom or Gloom in the Media Wilderness” that focuses on the decline of legacymedia outlets in small Texas towns, and what that means for rural communities. The study was led by Dr. WenhongChen, Associate Professor of Media and Sociology and the founding co-director of the Media and Entertainment Industries Program; Dr. Joseph Straubhaar, Amon G. Carter Centennial Professor of Communication; and Melissa Santillana, Doctoral Candidate in theDepartment of Radio, Television and Film, all at the University of Texas at Austin.


Posted on

November 17, 2022