In the plenary address to the INFORMS Dallas Fall 2007 conference for Operations Research and Management Sciences (OR/MS), discusses the synergy between OR/MS and digital technology. Describes historically and prospectively the synergy between OR/MS and new disciplines as well as other emerging societies, synergy between OR/MS and the technology chain and the issues and initiatives that are key to developing leadership for the 21st century, including the need for digital/knowledge management and the need to develop tomorrow’s required talent.