"Building Your Own Business: A successful start-up needs more than a great idea."
David K. Randall, Forbes, 4/30/2009
One of his former students is selling genetically altered goldfish that glow in the dark. Another is developing a diaper with built-in baby wipes. For John Butler, a professor of entrepreneurship and management at the University of Texas at Austin’s McCombs School of Business, such occurrences are part and parcel with living in a town bursting with start-ups.
"We’re in the business of wealth creation," Butler says.
John Sibley Butler is the Director of the IC² Institute and the Herb Kelleher Center for Entrepreneurship. He is a Distinguished Visiting Professor at Babson College in Boston. He has also taught in China, Japan and Mexico.