Any strong regional economy is built on the success of its educational system, both secondary and postsecondary. The Central Texas Student Futures project is providing a new comprehensive, longitudinal study of high school graduates. This project combines surveys of high school seniors with administrative records to produce a new stream of data that benchmarks regional educational and workforce outcomes. The results provide new insights into various factors influencing college enrollment and retention as they relate to different key population subgroups (e.g., minority, low-income, and first-generation college students).