Discusses Zero Time, or manipulating time as an independent variable, as critical to any enterprise’s success in the 21st Century. Discusses five disciplines of a Zero Time organization (customer value driven, knowledgization, holonic management, zero resistance and inclusion) and how the disciplines result in instant customerization, meaning the needs of the customer are met as soon as the needs are expressed. Provides examples of near-Zero Time organizations. Applies a methodology, consisting of strategic visioning and operational excellence, for any organization to follow to evolve holistically into a Zero Time organization, allowing it to quickly and effectively adapt to rapid, continuous change.