Sparking Growth and Renewal Through New Products: The Impact of Information Technology

Sparking Growth and Renewal Through New Products: The Impact of Information Technology
Authors/editors: Krishnan, Vish
Type: journal
Publisher: Bureau of Business Research, The University of Texas at Austin
Series: Texas Business Review
Date: 2001-04
Full text: http://hdl.handle.net/2152/15178

Description

All over the world, companies increasingly depend on new products and services to spark profit growth and renewal of their assets. One of the main challenges facing executives at these companies is how to apply information technology and the Internet to raise the productivity and increase the return on investment from their product development projects.

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