Tag Archives: entrepreneurship communication

A Good Idea is Not Enough: Understanding the Challenges of Entrepreneurship Communication

This paper addresses a less-investigated issue of innovations: entrepreneurship communication. Business and marketing studies demonstrate that new product development processes do not succeed on good technical invention alone. To succeed, the invention must be appropriately communicated to a market and …  More

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Co-creation by Commenting: Participatory Ways to Write Quicklook® Reports

The authors examined comments in revisions of 24 Quicklook® reports that were written to provide market feedback to entrepreneurs. Most Quicklook reports underwent a revision cycle, and the number of comments per draft varied considerably. Based on this analysis, commenting …  More

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