This project addresses the rural journalism leadership crisis, offering insights and practical tools to support Texas community newspapers.
Project Goals: The Texas Rural Journalism Pipeline project, initiated in Fall 2021, aimed to address the leadership crisis in rural journalism in Texas. It focused on understanding the challenges facing rural newspapers, demographics of newspaper owners, and the future of weekly newspapers.
Practical Application: The project engaged with the Texas Press Association and stakeholders to address the leadership pipeline issue. It explored collaborations and discussions to support rural journalism.
Future Steps: The project identified the need for minimum standards in rural journalism positions and a coordinated approach to address immediate crises.
Toolkits: Two toolkits are being developed, one focusing on transitioning newspapers to non-profit status, and another to help owners set realistic selling prices. Both toolkits are available on our Texas Rural Journalism Pipeline Project website, another legacy of this project.
McElroy, K. (2022, March 15). “Looking for a new journalism gig? Consider small newspaper ownership,” Poynter.org: https://www.poynter.org/business-work/2022/why-to-buy-a-small-newspaper/
Building Rural Journalism: Leadership and Trainingreport
Professor, Moody College of Communication, Director of School of Journalism Publications