IC² Institute Fellow Jagdish Sheth publishes autobiography

The Accidental Scholar is IC² Institute Fellow Jagdish N. Sheth’s account of his background in India, his education at MIT, Columbia and the University of Pittsburgh, and his subsequent life of scholarship and service in the U.S. and Asia.

Dr. Sheth is the Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. He is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and emerging markets. He is the past President of the Association for Consumer Research (ACR) and Division 23 (Consumer Psychology) of American Psychological Association (APA). His academic publications include more than 200 hundred papers and several books, including The Theory of Buyer Behavior with John A. Howard; Marketing Theory: Evolution and Evaluation with David Gardner and Dennis Garrett; Consumption Values and Prediction of Choice Behavior; and Customer Behavior with Banwari Mittal and Bruce Newman. He has also published a number of professional books including The Rule of Three, Clients for Life, Self Destructive Habits of Good Companies, Chindia Rising, and Firms of Endearment.

Jagdish Sheth and Indian PM Narendra Modi

IC² Institute Fellow Jagdish Sheth presents his book The Accidental Scholar to Prime Minister of India Narendra Modi, October 15, 2014 in New Delhi.

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